This week's series of articles in the Charlotte Observer is stirring up up a significant reaction on the internet. The articles report on safety and health in the House of Raeford Farms' chicken processing plant. My last post, on Monday, reported on the the first article in this series.
Today's article talks about workers being injured and quickly returned to work so as to avoid recording lost time incidents. The article opens with the a story about Cornelia Vicente:
"Cornelia Vicente was packing chicken tenders at House of Raeford Farms' plant in 2003 when a conveyor belt snagged her hand, snapped her right arm and ripped off the tip of her index finger.
House of Raeford Farms' is certainly getting a lot of bad publicity. How do you avoid bad publicity? Do safety right in the first place. Yes, the media does sometimes report information incorrectly. I've had many media stories done about me and I can't say I remember one of them that got the story 100% right. Knowing how to manage the media is important from a marketing viewpoint, if you want reporting about you to be as accurate as possible. But, if you are not doing safety right in the first place, you deserve to have problems brought into the light.
I'm not willing to make a judgment about House of Raeford Farms' based solely on one newspaper's coverage. If these articles are accurately revealing the situation, House of Raeford needs to stop doing media damage control and get their safety problems straightened out. If the articles are not accurate, they should make employees available to the press who will help reveal the truth.
Today's article talks about workers being injured and quickly returned to work so as to avoid recording lost time incidents. The article opens with the a story about Cornelia Vicente:
"Cornelia Vicente was packing chicken tenders at House of Raeford Farms' plant in 2003 when a conveyor belt snagged her hand, snapped her right arm and ripped off the tip of her index finger.
Maintenance workers struggled to free her, and paramedics rushed her to a hospital.
Hours after surgery, Vicente recalled, a House of Raeford nurse who had come to the hospital gave her some news: She was expected back at the plant early the next day."
You can read today's article at: http://www.charlotte.com/109/story/492672.htmlHouse of Raeford Farms' is certainly getting a lot of bad publicity. How do you avoid bad publicity? Do safety right in the first place. Yes, the media does sometimes report information incorrectly. I've had many media stories done about me and I can't say I remember one of them that got the story 100% right. Knowing how to manage the media is important from a marketing viewpoint, if you want reporting about you to be as accurate as possible. But, if you are not doing safety right in the first place, you deserve to have problems brought into the light.
I'm not willing to make a judgment about House of Raeford Farms' based solely on one newspaper's coverage. If these articles are accurately revealing the situation, House of Raeford needs to stop doing media damage control and get their safety problems straightened out. If the articles are not accurate, they should make employees available to the press who will help reveal the truth.
Labels: safety and the media, workplace safety
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